by Merrill Cassell
New research reveal that benchmarking, continuous financial planning and forecasting are a better way of maximizing performance than chasing after targets/goals of a fixed performance contract embedded in an annual fixed budget. By devolving power to the front lines, performance is further improved.
Many companies still use the annual budget process as the top management tool to guide performance. The budget improves the accuracy of the unknown future they contend. However, what they do not comprehend, is that the fixed performance contract in the budget clouds their vision of what else is happening in the market place in this rapidly changing world. The money and time spent in organizing and preparing will go to enhancing productivity- like, improve sales, increase profits, improve product/service production time and quality, reduce costs and give better credence to intellectual capital.
The changing market place is the response to a rapidly changing environment. This calls for rapid business changes. The only way that a company can make rapid changes is by being more adaptable; thus the call for more adaptable organizations and systems. With a fixed performance contract, the focus is on fixed value-line that ignores what else is happening within and outside the company. Instead of changing and adapting to the market place, company officials keep chasing after fixed budgets and fixing their criteria to reach the budget targets. To change and adapt you cannot deal with an annual budget and an annual fixed term performance
Organizations that have embraced (or are embracing) the Beyond Budgeting Round Table (BBRT) model have come to concede that there are fruitless limits to the budget inputs. After all, if what is in the budget does not make sense when the facts in the budget make no sense of the current environment. Most people apply a lot of sophisticated analysis and modeling to make sense of the budget, but the models break down due to information overload. Executives invariably ignore the detailed analysis and in a time-crunch end up reducing the budget by selectively focusing on some targets of personal interest (politicizing the budget) or make adhoc reductions. The budget is not pure anymore. According to research by Hope and Fraser, budgets are prepared with data of yesteryear, personal views, gaming, politics, satisfying hierarchies (telling what the boss would like to hear) rather than focusing attention to the reality of the day and adapting the organization to meet those changing needs.
The truth is, in this fast changing complex world, much of the information in the budget is stale before the ink is dry on the print. However, the budget has abundant information; most of that information is irrelevant and has no real implications to meeting the near-term and long-term needs of the organization. By sticking rigidly to a fixed performance contract, in the end, organizational performance could significantly deviate from the competition. When this happens, the organization tends to call in many reorganization experts to fix the problem. The experts usually, literally reorganize by dismantling and restructuring with heavy layoffs, some rational, but most irrational. This breaks the spirit of the organization and results in a nervous and demoralized workforce.
As the BBRT model points out, the role of senior managers is simply not to make decisions, but to set direction by focusing on a few key performance indicators (KPI’s) and motivating and empowering staff to meet those KPI’s, instead of chasing ambiguous targets in an irrelevant budget. With fast actuals, management must review what had happened in the last quarter, what is bound to happen in the next quarter and adapt work processes, systems and intellectual property to have a clearer framework of how to meet the newest set of challenges in a rolling short-term and long-term forecast.
Therefore, which are the conflicting views – detailed budgets or without budgets – which view is the right one? Jeremy Hope and Robin Fraser present empirical evidence that cast light on the debate. Case studies show how companies have disbanded budgeting for an alternative adaptive model. A management system of managing without budgets that makes financial forecasts more durable... Making the change is by no means trivial. The biggest challenge is changing people’s perceptions of managing organizations without budgets. Hope and Fraser call it the “change of mindset.”
The book: Beyond Budgeting – How Managers Can Break Free from the Annual Performance Trap, by Jeremy Hope and Robin Fraser (Harvard Business School Press, 2003) can change your mind forever from traditional forms of budgeting. Although much of the book is devoted to the private sector, the principles recommended are adaptable to the public and nonprofit sectors as well
Merrill Cassell
Former Budget Director of UNICEF.
link: www.bbrt.org